In 2013 the ad agency Saatchi & Saatchi came up with “ Just Checking,” a 30-second spot touting the heart health benefits of the General Mills cereal brand, Cheerios. What ended up happening is it changed advertising, media, pop culture and society as a whole. The spot’s objective was to sell a product. What would have happened if little Gracie Colbert (no known relation to this article’s author) hadn’t blown away the casting team looking for a lead in a cereal commercial?
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